Development Blogs / by Xiaosong Shang

Hello everyone! Sam Martino here.

I want to take things in a bit of a different direction for the time being. I’m going to use this post to discuss the importance of development blogs, and then actually do a full development blog for our next title, Static. I will go a bit more in depth of what to expect as this goes on, but I have a lot of really cool stuff to share!

The consensus for making a successful video game is that you need to listen to your fans, transparency is extremely important as it shows your customers that not only do you care about what they think, but that you actually want them to be involved in what you create. We’ve seen this most recently in Fortnite, the game’s entire success can be attributed to the fact that Epic listens and adds what players are asking for. Not only does this keep your current customers happy, and playing your game, it also shows prospective customers that you are a company that will listen to what they have to say. Gamers want to be able to have a voice in the things they create, it is very important, why would anyone pay for something they don’t like or don’t like the direction it is going? We see so many early access games die because the developers simply don’t listen or care to take what their early backers have to say about the game.

Development blogs are an easy way to show off what you want to do. This helps build early hype, and as people take an interest, allows easy feedback on the ideas you are working on. For example, as I dive deeper into programming Static I will ask in this blog what you, the reader thinks of the ideas I want to implement (For those wondering, I do receive emails from these and I do respond to them!). I want to continue the development blog all the way up until the release of the game, if I can get feedback from you guys, I cannot stress how invaluable that would be.

Static, in my opinion, is the most beautiful game we have created to date. I am so incredibly proud of what our team has developed, and I cannot wait to show you how far it has come. Static is a psychological thriller set before the events of our first game, Ashes of Kanaka, in the capital city of Umbriol. You wake up in your apartment to find all the residents are missing, and the only companion you have is the building AI that you created. You will need to navigate the tower to try and escape and find out the truth of what happened along the way.

I know I mentioned before that we have fallen short when it comes to building hype and marketing, I am hoping that this development blog is a good step in the right direction, and I am thrilled to have all of you along for the ride.

As always, please reach out to me at with any comments or questions. I always love hearing from you guys!